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The evaluation of the use of CSR strategy in the tunisian banking sector: STB as a case study

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par Sonia Raouafi Melki
Institut Supérieur des Etudes Appliquées en Humanités de SbeàŪtla Tunisie - Licence appliquée en Anglais des affaires 2010
  

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1.5.3. Environmental Responsibility

Environmental responsibilities should be integrated in banks protection program which is like the establishment of a system to optimize allocation of resources in accordance with the state's environmental policies and the international treaties global practices. The company should formulate plans for conserving resources and environmental protection, set up a special division to manage environmental policy, train employees regarding

environmental protection and actively participate in public environmental campaigns. It also aims to help and protect the planet by building a global approach, encouraging the funding of environmentally responsible consumption through «green» product and services usages: which are those less damaging to human health and environment than competing products or services that serve the same purpose.

1.6. Impacts of CSR strategy on banking

1.6.1. Economic effects

Corporate social responsibility (CSR) is increasingly a core component of corporate strategy in the global economy. In recent years its importance has become even greater, primarily because of the financial scandals, investors' losses, and reputational damage to listed companies.

Thanks to its strategy, companies, investors, consumers... can attain a variety of gains and benefits:

· Maximizing the efficiency and productivity of company's resources.

· Ensuring good corporate governance.

· Enhancing product responsibility.

· Developing the infrastructure.

· Reputation enhancement

· Ability to charge a premium price for company's output.

· Recruiting and retaining high skills workers.

· Bridging the trust gap between government, stakeholders, employees, investors and suppliers.

· Enhancing growth of investors' confidence in the company shares.

1.6.2. Social effects

CSR is defined socially as, legal, ethical and charitable responsibility that institutions assume in their dealing with shareholders, employees, consumers, business partners, government and the wider community. The following are some of the variety of benefits CSR affords to the community:

· To actively protect the public interest of consumers, employees and the community

· To advocate charitable responsibility


· To actively participate in public welfare activities,

· To cultivate social harmony and promote social development.

· To protect safety and quality

· To ensure more understanding and good relationships between organizations and society.

· To minimize unethical practices.

· To improve employment conditions

· Charitable contribution

· Employee volunteer programs.

· Corporate involvement in community education.

· Corporate involvement in community education and homelessness program.

· Product safety and quality.

· To reduce poverty

· To provide health care To ensure workers' rights

1.6.3. Environmental effects

Most environmental CSR activities involve changes to a firm's production process.

Its main goals are to support State industrial policies and environmental protection policies and the following are the main benefits of this strategy:

> To conserve energy,

> To protect and improve the natural ecological environment and support sustainable development of the society.

> To integrate environmental management tools into business plans.

> To recycle materials to protect environment from litters and thrown garbage. > To use resources.

> Greater material recyclability.

> Better product durability and functionality.

> Greater use of renewable resources.

> Integration of environment management tools into business plans.

1.7 Banking and financial system in Tunisia

As it is the case in every government, financial and banking sector is controlled by a set of laws and regulations. In Tunisia, all the banks are supervised by the Central Bank which, in its turn organizes all operations between Tunisian banks either public or private. These banks, though they differ in type or structure, must respect the financial laws which govern and control the banking sector. As an example, they have to guarantee the bank secrecy, protect the system of payment on line (with the assistance of the Electronic National Agency of Certification ANCE, and respect strict application of international ratios and standards....

The Banking sector has to follow and respect all international norms regulating all financial and banking operations including labor laws and rights:

+ Minimum wage of a worker: about 180 € (all charges included)

+ Possibility of recruiting young apprentices (from 25 € / month)

+ Encouraging recruitment of young graduates through incentives and exemptions

+ Engineers, technicians, skilled workers available in the market

+ Staff mostly among trilingual: Arabic / English / French / Italian / German

+ Sectoral vocational training centers available throughout Tunisia.

+ No union in the company below 40 permanent workers

+ Possibility of recruiting full-time or part-time, fixed term or indefinite

+ Possibility of outsourcing the workforce with specialized firms

Labor Code clearly specifies the rights and obligations of the employer and employee.

Banks are divided into departments to facilitate serving their clients on the one hand and to well manage its budget on the other hand. Human Resource Management as a department has to follow some laws and protocols like: the preparation of pay slips, the annual return of withholding, the preparation of employment contracts etc.

1.8 Banking supervision

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"I don't believe we shall ever have a good money again before we take the thing out of the hand of governments. We can't take it violently, out of the hands of governments, all we can do is by some sly roundabout way introduce something that they can't stop ..."   Friedrich Hayek (1899-1992) en 1984