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The evaluation of the use of CSR strategy in the tunisian banking sector: STB as a case study

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par Sonia Raouafi Melki
Institut Supérieur des Etudes Appliquées en Humanités de SbeàŪtla Tunisie - Licence appliquée en Anglais des affaires 2010
  

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3.2. Agents' awareness of CSR's social and economic dimensions in STB Table 3 Employees' participation in CSR seminars

yes

15% No

 

85%

 

Table 4: Respondents' training participation

weekly

Monthly

Yearly

not at all

5%

30%

65%

0%

 

Only 15% reported to have attended a CSR project or seminar given by their employers, the other 85% did not and 5% of STB agents attend training weekly, 30% monthly,65% yearly and only 0% not at all.

These results have shown that CSR seminars are not extended in STB bank while in table 15 results shows that training sessions for STB stuff is a constant concern and they do attend it mostly every year. We can conclude that CSR is applied in this particular area.

Table 5: Employees' perceived wages

Average industry level

Below industry level

Above industry level

60%

10%

30%

 

Table 6: employees' perception of the value of their work

yes

100% No

 

0%

 

Concerning employees' satisfaction, 60% of the respondents regarded their wages to be of average industry level. 10% evaluated their wages below industry level, whereas 30% above, but 100% of the respondents felt that their work was valued.

Through the above results we deduce that STB bank is always seeking to satisfy its agents by providing salaries matches with their efforts and their job positions. STB is always taking care of its employees by involving them in programs and training sessions to enhance and grow their work potentials and this might be one of many reasons why all STB workers feel that their work is important.

Table 7: Employees opinion towards their health and safety plan

Suitable

 

80%

Unsuitable

20%

 

Table 8: Respondents' knowledge about their bank protection strategy

Yes

No

I don't know

20%

0%

80%

 

80% perceived that their health and safety plan is suitable. 20% answered that their health and safety plan is unsuitable. Radiations and other harmful substances were recommended by 20% to be kept to minimum. An overwhelming 80% again answered «I don't know».

According to the results, the majority of respondents are satisfied with their health and safety plan offered by their bank. We conclude that STB provides its agents with a reliable protection system. While STB is engaged to build customer loyalty and increases profitability and diversity of its products, it is essential for this bank to consider radiations and harmful substances in its operations and table eight shows that most of STB agents have no idea if their bank consider it or not.

Table 9: Respondents' knowledge about following human rights provisions

yes

No

I don't know

60%

0%

40%

 

Table 10: Respondents' knowledge of removing child labor projects which their bank participate in

yes

No

I don't know

20%

10%

70%

 

60% answered that their employer acknowledges and follows human rights provisions and the other 40% did not know. 20% answered that their employer engages in projects to remove child or forced labor, whereas 10% answered that they do not. Again an overwhelming 70% answered that they did not know.

Responses have shown that STB aims to strengthen social agreements, and it is constantly trying to achieve its human-level objectives.

Table 11: Respondents' knowledge of monetary support their bank is engaged in

yes

No

I don't know

60,65%

10%

10,35%

 

Table 5 showed that STB bank 60,65% of employees know about charity or other monetary support that their bank offers; the remaining 10% did not know. 10% reported other types of monetary support defined as scholarships, sports and youth work. 10,35% did not know whether these types of support existed.

Results have shown that STB helps and supports other institutions fiscally and technically.

Table 12: Employees knowledge of bank engagement in local development and cooperation projects

Yes

No

I don't know

70%

0%

30%

 

70% of the employees reported that they know about their employer's engagement in the local development and cooperation projects, while the remaining 30% did not know of such engagements.

Results have shown that STB is engaged in both local development and cooperation projects.

Through its wide associates, partners and relationships with France and Western Europe countries, STB is totally integrated into the international financial system, and it is engaged with both local banks (Bank of Economic Development in Tunisia and the National Bank of Tourist Development).

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