1.9.4. STB Employees
Currently STB directly employs 2350 employees and thousands
more indirectly in terms of its subsidiaries.
The Bank has always adopted a strategy that balances economic
and social dimensions, which is an important development. Particular attention
is, thus, given to efforts aimed at strengthening the social harmony and
reaching a culture of solidarity. Furthermore, the Bank is constantly trying to
achieve its human-level objectives. Training and
specialization of staff are a constant concern; the Central
bank direction provides comprehensive training each year as well as several
actions directed towards the development of technical and professional
staff.
With its assets and operating in an environment increasingly
competitive oriented customer, the Tunisian Bank has implemented the necessary
means for the consolidation of its business, the diversification of its
products, the optimization of its commercial base, the upgrading of the network
operation and openness to new trades.
CHAPTER II: Methodology
2.1. Subjects
CSR is a new strategy covering various fields either
economically, socially and
Like many banks abroad , CSR contributes to the success of many
banks in Tunisia such as l'Union Bancaire pour le Commerce et l'industrie
(UBCI)
First I have met the chief of STB credit department Mr, Fawzi
Aloui who answered my questionnaire comprehensively. Then, I have continued
conducting my questionnaire with twenty STB agents in two branches in Tunis and
Kasserine.
2.2. Data collection instrument
In order to accomplish my research about CSR in the Tunisian
banking sector.
I chose a questionnaire to know whether this strategy is
implemented in STB as an example of Tunisian banks. The questionnaire comprises
fifteen questions asking about the use of CSR (CSR's economic, social and
environmental concerns) in STB.
2.3 Procedure
In order to do my questionnaire, I went to two branches of STB
bank (Tunis and
Kasserine) and I met twenty agents with whom I conducted my
questionnaire. They were really understanding and helpful while answering my
questions. Some of them politely refused to answer due to their ignorance of
CSR basics and use.
Chapter III :Results and discussion
3.1 Agents' awareness of CSR in STB
Table 1: Respondents knowledge of CSR
Very well
|
Poorly
|
Not at all
|
20,33%
|
38,33%
|
38,33%
|
|
Table 2: Respondents knowledge of social, environmental and
economic projects their industry is involved in
Of all the respondents, 20,33% know about CSR strategy.
However,38,33% admitted that they don't know much about it . The remaining
38,33% answered they do not know about it at all. In spite of this, 65%
reported to know of economic, environmental or social CSR related projects.
Respectively, 35% did not.
In the case of STB bank, the questionnaire shows an average
level of understanding of CSR strategy. While employees knew of the existence
of the CSR functions, not much knowledge of its deeper contents seems to have
spread. They indicate a top level awareness of the existence of economic,
environmental and social efforts, while the view of what CSR means is not
clear.
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