STB has always followed a strategy aiming to develop its
offers and services focusing on their quality. Since 1993, the evolution of the
quality of its services, STB followed a twophase-strategy, the first one
operates a lot of ATMs and in the second of ATMs electronic payment terminals
while adopting an electronic banning server technology considered as an
evolution in the financial system in Tunisia.
Having the largest network of offices and exchanges boxes
that satisfy its customers' various socio-professional needs, STB continues to
innovate, particularly in the areas of direct banking and those associated with
the use of new information technologies and communication.
Being updated with new adaptations and reforms of the
national economy, STB is deeply engaged to its traditions and experience to
build customer loyalty, increases profitability and diversity of its products,
creates the fund investor, which a bound fund, called the investor SICAV.
Furthermore, STB founded in 2001 the first SICAV in Tunisia. The Tunisian Bank
has become a key partner in international relations and co-operations.
STB paved the way for international cooperation fully
integrating into the international financial system through its wide and
extensive network of contacts, partners and relationships on the outdoor
spaces.
La Société Tunisienne de Banque (STB) has
evaluated its relationships with France and the Western Europe countries which
are traditionally partners of Tunisia. STB has also
played a leading role in Africa by helping to finance many
African Banks and providing technical assistance. The experience of
international bank allowed STB to adapt to different geo-economic and its
network of correspondents, which extends around the world, has led to a
substantial volume of exports, imports and remittances. Société
Tunisienne de Banque (STB) was the first financial institution to create its
Tunisian foreign exchange trading room in 1992,a modern structure unique to
Tunisia. Technological innovation at the level of equipment, work procedures
applied by the staff sorted among Bank staff mastering the techniques of
international finance, foreign languages and trading can provide greater speed
and efficiency in the execution of operations.
STB is the real sample of banks' modernization. It has since
the nineties a whole restructuring allowing it to play a leading role at the
level of financing the national economy and to engage fully in the process of
upgrading the national industrial companies started by the governmental
authorities to cope with the demands of the globalization of trade.
In 2000, STB was engaged into a fusion with two banks; the
Bank of Economic Development in Tunisia and the National Bank of Tourist
Development. The structure that emerged, namely the Société
Tunisienne de Banque (STB), is a new version which has a more substantial
competitive strength through better efficiency and greater synergy of resources
and skills. It is ranked among the top banks in the Maghreb and the African
Continent.
