Paragraph 2. Evolution of the
football dimensioned out of purse.
« Contrary to the majority of the actions, the
actions of football are often an investment with sentimental connotation. They
are especially the private individuals who are ready to leave no stone unturned
to acquire actions of their favorite club » (Mattys NR., 1999, p.
29).
With course terms, the stock exchange of foot fluctuates
mainly with the liking of the results of the teams. A promotion in higher
division, obtaining a national title or the engagement of a player of quality
is likely to make assemble the course. For this purpose, the French economic
daily newspaper the Platform (July 1, 1998) brings back the explanation of a
stockbroker on the variation of the action of the Danish club Brondby :
« It is the value of Sand (player of the national team of Denmark)
which goes up, after the victory over Nigeria. It seeks to leave Brondby and
that will make a large money re-entry to the club ». Contrary,
recorded performances in a successive way are generally likely to make
péricliter the course counters them. The internal conflicts between
leaders and players or the suspicion of use of the doping substances are not
less devastators of the optimistic forecasts stuck to the stock exchanges of
the teams dimensioned out of purse.
This description of quotation out of purse of the clubs
maintains in better position the rights of retransmission and the
merchandizing. The majority of the clubs exploit a club shop where one can one
can find gadgets in all kinds with the colors of the club. In addition to
Manchester name which evokes the merchandizing, Anderlecht, according to the
Last Hour (of October 24, 2000, p. S 4) would have also realized, only during
the first three quarters of the year 2000, of important receipts estimated at
37,2 million Euros while resorting to the merchandizing. Therefore, the aspect
merchandizing, for certain clubs as Manchester so much took gigantic
proportions which it exceeds even the national borders.
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