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Internationalisation économique du sport. Les clubs de football sur les traces des entreprises multinationales

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par Arnauld Kayembe Tabu Nkang'Adi Nzu
Université d'Anvers - Master en Management international et développement 2000
  

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Paragraph 1. The African player, raw material of high quality.

By making international transfer of the foreign players a market of first recourse, the European clubs which by no means exclude Africa from their field of recruitment, showed in more than one way that the African sportsman was able to make prowesses as many as any other player of football of the world. By opening centers of formation in Africa or targeting Africa like pool of recruitment, the European clubs of football are spirit to show how much it is urgent for the African States to frame young people, from which they could really hope to obtain receipts coming from allowances of transfer.

In addition to the regulation of the market of the players already on the level of the States, the spacing of the minors not émancipés in this trade must become a guiding principle. This way, the countries, seedbeds, would control better the actions of the semi-official recruiters or the managers of the young children of which they do not follow any more the evolution to Europe, especially if the test in the team of north were not concluding thereafter.

The States thus have the mission of multiplying the creation of the centers of formation for the young players ; what would grant unquestionable advantages to them : a good education of the young people, morally high and their preparation to defend the national identity as players of the national team or in the capacity as professional players transferred or lent with the help of a right allowance.

But the internationalization of football can contribute to attract new investors. A firm which needs to launch new businesses in a developing country could be used for itself of a popular team of football local to make known itself.

In this context, the initial goal remains the conquest of commercial space considered to be profitable, but the sport can become sesame about it opens to me. In end of the accounts, one will arrange with the account of this firm and the great advantage of the nation two investments : the first, it is the traditional business with all the benefits that that can comprise, the second, the assumption of responsibility or the repurchase of the local team.

Even without the presence of the firms, the partnership between clubs of different nationalities is likely to promote investments in the sector of television, in this direction which the new team made up could with the fur of the years being author, certainly with her adversaries, of important sporting events whose retransmission will have attracted chains of television and radio.

The State would gain there by creation of employment, the private or public operators, but also by taxes. Therefore, the African sportsman must be perceived like an agent of the economic and social development of the continent. Isolated cases are already quoted in example. Ethiopic Gebré Sélassié, several Olympic champion of Athletics, saved of many risks of the life its many compatriots, by engaging them in its own companies.

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