E-Presse : Presse en danger ou complément de l'information

• Thierry SCHILTZ
  

• Master's paper
  
  • Director of research : Christian Laguerre
    
  • CONCLUSION FIRST PART
    
  • INTRODUCTION SECOND PART
    
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    •  The almost paradoxical force of the Internet is to address themselves, like any mass media could not do it so far, with the greatest number, but also to be able to hold the attention of public targeted well to offer specific or personalized information to them. The press one line can thus combine maximum audience and microphone-assistantships. Internet marks the advent of « one to one ». This new practice
      
    • arrival of direct marketing could make followers in the editors tempted to deliver on line a single edition for each reader, according to his needs.
      
    • With the practice personalized of « push », the telenetspectator was born.
      
    • Nevertheless, the practice of the push, in particular starting from the mailing lists, can be a restriction on the freedom of the Net surfer to reach the contents of its choice when it is used without its preliminary assent. This warning was formulated by the higher council of audio-visual which considered nevertheless this technique as a progress since it is implemented with the assent of the Net surfer.
      
    • For example, the second French economic daily newspaper, the platform
      
    • The newspapers on line can also find in the realization and the periodic sending of electronic letters a means of alerting, of fidéliser and of informing the Net surfer on the evolutionary contents of their site. Many newspapers on line also propose, in order to facilitate the spot of the Net surfer, to send every morning all or a large part of the edition one line. The Net surfer does not need even more to go on the site to have the daily newspaper.
      
• Western south was created on August 29, 1944 per Jacques Lemoine.
  
• That thus made more than one half century that it is with the service of regional information.
  
• Western south became a powerful group accepting responsibility for several editions and several media.
  
• More closely let us see certain figures which shows us the range of this daily newspaper :
  
•  second daily newspaper regional (paid diffusion 2000)